Aegon are a leading provider of pension, savings and investment solutions. Its existing legacy websites struggled to deliver clarity to their users as well as lacking brand consistency, personalisation and best practice aspects of UX, SEO and usability.
This was impacting business success and as such Aegon needed a new website to provide a single, cohesive public facing experience to replace the existing sites, which were on a tangled architecture, three legacy platforms and led to confused and frustrating customer journeys.
Positive were chosen as a partner that Aegon could collaborate with on the design, UX and solution, all in the knowledge that the Positive build would deliver a developed and fully aligned solution rather than the usual ‘spec & outsource’ technical arrangement through internal IT to a System Integrator.