Gudrun Sjödén is a Swedish fashion brand launched in 1978 that focuses on colourful, feel-good clothing made from organic, sustainable materials. Their customers (‘Gudrunistas’) are confident women who love colour and sustainable fashion. They can be found engaging almost everywhere online, and their interests are not specific to one single group.
To grow the customer base, we launched a series of campaigns to better understand who they are and how they behave online. The challenge was to find and engage this audience, ultimately recruiting new customers, achieving high average order values and loyalty, using an integrated PPC, SEO and Paid/Organic Social Media strategy with ROI the primary KPI.